Maison Perrier

June 11, 2024 Joanne

It takes hundreds of name propositions to reach the right decision, and its the process that makes the final choice so precious. I deeply appreciated being invited by CBA Design to work on a name search for the eminently quaffable new offerings at the all-new Maison Perrier 🍋 🍓 🍑 🍒

Thankfully, AI hasn’t got to grips with true Frenchness yet #asseenontheterrasse #frenchirreverence #joiedevivre #alluredésinvolte

Alfred Giraud

May 4, 2024 Joanne

A call from a new generation! Alfred Giraud French Whisky invited me to craft the stories for their signature range and an entirely new narrative for a rare and singular limited edition.

Remy Martin

January 2, 2024 Joanne

I’ve been teaming up with Rémy Martin for 7 years. I’ve given shape to brand stories, product launches and retail initiatives shared in multiple languages at the four corners of the world and recently, I had the honour of penning the entire brand saga and storytelling for the 300th anniversary of the House.

Chateau Galoupet

December 22, 2023 Joanne

I joined the team at Château Galoupet in 2020 following its acquisition by Moët Hennessey, the wine division at LVMH, to craft a new voice and narrative in sustainable luxury with Mother Nature as the leading character.

Louis XIII

April 3, 2023 Joanne

Who wouldn’t be proud to work on Louis XIII cognac? To write about the summum of French craft, taste and prestige…

Guerlain

March 31, 2023 Joanne

When a luxury branding agency called me at the last minute to “get the copy right” for the launch of a new anti-wrinkle and anti-dark spot innovation by Guerlain, I seized the opportunity. At my age, it comes easy.

SIAL Networks - Food Innovation

January 5, 2022 Joanne

In 2021, SIAL PARIS asked me to find a name for their new theme: “transitions, reinventions & global responsibility in the food industry”. That very same call to action is still driving their discourse today.

Elinchrom

March 4, 2021 Joanne

I worked with the team at Elinchrom to develop strategic copy and creative content in line with their design.